Ever wonder why “He can’t get no satisfaction” in the Rolling Stones song “Satisfaction”? Recently Mick and Keith were digging through their lyric-books and found the following slightly different version of the song in which they find a way to get satisfaction. These lyrics take into account all of the elements from the Canada Awards for Excellence Quality Criteria, Client Focus driver. If you want to sing along, go to YouTube and type in “rolling stones satisfaction karaoke” and use the lyrics below to find out how to get Customer Satisfaction*.

Satisfaction – The Lost Verses

By: Mick Jagger, Keith Richards, and Adam Stoehr

I can't get no, satisfaction,
I can't get no, satisfaction.
'Cause I try and I try and I try and I try.
I can't get no, I can't get no.

Verse 1:
When I define who my customers are
and I simplify how they call
They’re tellin' me more and more
and I measure that information
about their needs and expectations
I can't get no, oh no no no.
Hey hey hey, that's what I say.
I can’t get no, satisfaction,
I can't get no, satisfaction.
'Cause I try and I try and I try and I try.
I can't get no, I can't get no.

Verse 2:
When I chat to those that face
these customers day-to-day
We say to treat them with respect and grace.
and clearly state the worth
of how our products and services are the best on earth
I can get some, oh ya ya ya.
Hey hey hey, that's what I say.
I can get some, satisfaction,
I can get some, satisfaction.
'Cause I try and I try and I try and I try.
I can get some, I can get some.

Verse 3:
When we’re fixing up our stuff
and we’re improving this and amending that
and we’re trying to include enough
of our market, staff, and partner speak
'cause you know we want a winning streak.
I can get some, oh ya ya ya.
Hey hey hey, that's what I say.
I can get some, I can get some,
I can get some, satisfaction,
get some Satisfaction, Customer Satisfaction, Satisfaction.

Interpretive Guide

Verse 1:

• The organization defines their markets /customer groups
• The organization makes it easy for the customer to conduct business and provide feedback
• The organization measures customer satisfaction to gain information for improvement
• Information is gathered, analyzed, and evaluated to determine current and future customer needs and expectations

Verse 2:

• The organization ensures positive customer experiences by identifying and managing customer contact points
• The organization ensures that everyone is aligned on the importance of customer satisfaction and trains and empowers employees to be advocates for the customer
• The organization communicates the value of its products and/or services to employees and customers

Verse 3

• The organization responds successfully to customer feedback linking input to process improvement
• The organization uses its market, employee, partner, and customer knowledge in defining and enhancing products and services
• The organization evaluates the effectiveness of its approach to Customer Focus and uses this information to make further improvements

I’m not sure if that’s what Mick and Keith had in mind when they wrote the song in 1965, but the new version works for me. Rewind and sing again…

*Viewing disclaimer – comments submitted on the YouTube site may be offensive to some so we have not included the direct link to the video here.